Global Overview
General Mills Israel

Through a joint venture with General Mills Israel, the Pillsbury brand was introduced to Israel consumers in 1996. Since then, Pillsbury has become one of the leading suppliers of frozen bakery products in Israel.

Through joint ventures, we sell cereals under the Nestlé brand. Green Giant vegetables, under the Pri Vita brand, also are widely available via a local licensed manufacturer/distributor.

We are one of the world's leading food companies, with more than 150 years of experience in the food industry.

General Mills offers consumers around the world products that enhance nutrition, shorten preparation times, provide health benefits, enable on-the-go eating and — of course — taste great.

Consumers in Israel can enjoy an array of General Mills brands, from Häagen-Dazs ice cream to Nature Valley granola bars.

We also market great-tasting products that are easy to prepare in your home, such as Pillsbury baking mixes.

Away from home
General Mills is committed to providing the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training.

Our foodservice offerings in Israel cater to hotels, restaurants, schools, among others.