We produce and market more than 100 brands in more than 100 countries.

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Through a joint venture with General Mills Israel, the Pillsbury brand was introduced to Israel consumers in 1996. Since then, Pillsbury has become one of the leading suppliers of frozen bakery products in Israel.

Through joint ventures, we sell cereals under the Nestlé brand. Green Giant vegetables, under the Pri Vita brand, also are widely available via a local licensed manufacturer/distributor.

Pillsbury has become a recognized baking authority in Israel. The brand is divided into two categories: foodservice and retail mixes.

In more than 500 outlets, we sell our special breads, baguettes, rolls for sandwiches, sweet and savory pastries, cookies, and cakes. These outlets include private market stores, cafés, mini-markets and some of the larger chains in Israel. Many of the products are baked fresh by the store bakeries using Pillsbury frozen dough and par-baked products.

Retail mixes
For easy preparation and homemade taste, our line includes cake, cookie, dessert and pudding mixes. We distribute these products – unique in texture and taste – in retail stores throughout Israel.

Only the highest quality, finest ingredients are selected to create Häagen-Dazs super premium ice cream.

Häagen-Dazs ice cream is available in retail stores throughout Israel.

Nature Valley
Nature Valley granola bars are a wholesome, great-tasting and portable snack for consumers with an active and healthy lifestyle. We introduced consumers to the Nature Valley brand in 2003 with five flavors of the crunchy category, and in November 2005, we launched the chewy category with two flavors.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.